July 20, 2026
The Job Around Your Job
Most of the day using computers is managing the computer, not doing the job. Why that happened – and what we're doing about it.
Most of the day using computers is managing the computer, not doing the job. Switching between different applications, learning different ways to search or get a report, and then collecting data, putting it together, and sending it out. All to make sure everything stays up to date and is on track. We call this the job around your job – and it's only getting bigger.
- Finding the email that you missed by running three or four different types of searches
- Figuring out how to update the record in a CRM system
- Looking for the maintenance requests that are open across properties
- Double checking that the customer order in your email is in the ordering system
The shape of the day has changed. You wake up in the morning and log in just to make sure you didn't miss anything overnight. You look through your emails or your Slack messages to see what's going on. You log into four or five different applications to find out the state of the business, and then you head to work. You're back-to-back in meetings, jumping from one to the other, trying to stay prepared and know everything for every client and every person on your team. Throughout the day, you don't really have time to pay attention to everything else that's coming at you, so at night you go home, have dinner, and then before you go to bed, you open up your inbox and double-check that everything got done. And then the next day you get up and do it again.
Enter AI. AI in your productivity suite, AI from the model providers, and AI in your different applications. AI is magical and helps you do things you've never dreamed you could do. And in the end, the shape of your day is still the same: the morning triage to get ready, meeting after meeting where you are trying to make sure you have what you need, and then the end-of-the-day check to make sure you didn't miss anything. The job around your job grew – because now you have to keep track of agents too.
We're building software to help: a way to find things across all of your systems in one easy step, a way to keep track of the important events in your day, a way to automate those common tasks that take up too much of your time, and a way to make sure that all the right information gets to the systems you've invested in across your entire team.
Welcome to Surfboard. Built to do the job around your job. And help you and your team stay current. Get started at surfboard.ai.